Tuesday, 18 January 2011

Enterprise And Innovation - Who Are They? How Will They Find Me?

European Harvey Nichols

In October 1991 the Harvey Nichols group was acquired from the Burton Group by Dickson Concepts, an international retailer and distributor of branded luxury goods based in Hong Kong and listed on the Hong Kong Stock Exchange.
In April 1996, Harvey Nichols obtained a full listing on the London Stock Exchange and for the subsequent period of almost 7 years stayed as a listed company. 
February 2003 saw the return of Harvey Nichols to private ownership and Harvey Nichols Group Limited is now owned by the Hong Kong-based businessman Dr. Dickson Poon.

Harvey Nichols is a luxurious department store with high end brands featured such as, Chanel, Armani, Christian Louboutin and many more. Stepping into Harvey Nichols you are stepping into a new world of everything perfect. This company prides itself on meeting their customers needs. 

Political factors that effect their use of graphic design

Economic factors that effect their use of graphic design
Available budget
Seasons affect styling, colours and products to advertise

Social factors that effect their use of graphic design
Peoples want/need to buy luxury products
Language barriers

Technological factors that effect their use of graphic design.
The designers capabilities with available software
Universal signage

1 comment:

  1. might have been a good idea to find out who does their advertising maybe do a placement there?