Thursday, 26 January 2012

SOI - Feedback

I have just had a group tutorial regarding SOI and DC with Lorenzo and he helped with my rationale statement, here is a slight update of it but it still is not the final one:

Concept driven type, layout and finish in the luxury retail market with a focus on branding, publication and packaging. 

SOI - First Draft

Progress Crit

As a whole year we made a list of 5 things that we all need to focus on:

1. Typos
2. Context to brief shown on portfolio online and paper based.
3. Quality of images and relevant content.
4. Consistency of personal identity.
5. Design is in the detail.

This is the feedback that I got from a crit we had based on looking at our online and paper portfolio and also business card and stationary. At the moment I want to re photograph my product shots from all of my projects and therefore I only have an online portfolio of my work. My business card got feedback that I think is very valid. I will be changing these things and will post new ideas for my card on here soon. I would like my business card to have some kind of concept and not just be a simple card to hand out. I would either like it to be interactive or unique income way. I will have to explore how to do this further.

Here are some logo and layout designs for my card so far:

I wanted the typeface for the logo to reflect my design name 'Tiny' and so a sans serif font seemed most appropriate, however I didn't want it to understate the branding. The tallness of the typeface adds authority and power to it making it still seem like a legitimate and trusted identity.

I played around with positioning, scale, weighting and content to see how things would work together on the page. I wanted the design to look sleek, minimal and luxurious. I think I am still half way to completing the final card. I need to take into consideration and experiment with different type of stock and print finishes to make it stand out better.