Tuesday, 18 January 2011

Enterprise and Innovation - Who Are They? How Will They Find Me?

Transnational Cosmopolitan Magazine

This is a world renowned magazine, with top designers, writers etc working throughout. The magazine started as a family business, launched by Schlicht & Field in 1886. 

Paul Schlicht said that his first publication was a 'first-class family magazine'. Today the storied featured inside have become more sexually explicit, featuring topics such as sex, relationships, beauty and health. 

Practice Safe Sun: In the May 2006 issue of Cosmopolitan, the magazine launched the Practice Safe Sun campaign, an initiative aimed at fighting skin cancer by asking readers to stop all forms of tanning other than tanning from a bottle.

International editions are: Argentina, Australia, Brazil, Bulgaria, Central America, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Ecuador, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Kazakhstan, Korea, Latvia, Lithuania, Malaysia, Mexico, Mongolia, Netherlands, Norway, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Slovenia, South Africa, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, U.S. en EspaƱol, Ukraine, Venezuela, Vietnam.

Political factors that affect their use of graphic design
Magazine needs to adhere to the advertising standards in all countries.
Pricing needs to be taken into account in different countries.

Economic factors that affect their use of graphic design
Pricing in different countries

Social factors that affect their use of graphic design
Language barrier
What is socially acceptable to see in a magazine in each country.

Technological factors that affect their use of graphic design
Software available in different countries - the magazines need to relate to each other even though they are transnational. 
Communication between countries.

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